While founders pitch investors for equity, athletes pitch brands for a slice of the marketing budget. Similar format but the ask is different. The question it needs to answer is: Will this athlete put the product in front of the right people?

Important is that it get's to the point. Research found that Investors spend less than four minutes on a deck and almost half never reach the last slide. Brand or marketing managers aren't any more patient, so it needs to get to the point.

What a good sponsor deck gets right:‍
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• It's written for the brand directly. Generic decks get spotted and skipped immediatly.
• It proves every claim. Real numbers and case studies beat big adjectives and fake promises.
• It shows fit. The audience should look like the prospected brand's customer.
• It brings ideas. Content formats, events and solutions to problems instead of a list of logo spots.
• It earns credibility. Clean design and solid content get attention.

Template is available in english and german. Any feedback is much appreciated.

Download English version here

Download German version here